Category: fashion

Functional and stylish active gear

Stylish and functional women’s active gear that is perfect for the gym and promenade, as well as the athleisure trend.
Find some inspiration this summer to work hard and break through to new heights in active pieces that will also allow you to play hard.

Be inspired

Pro-Action sports bra 199.95, Pro-Action leggings 299.95, Pro-Action trainers 349.95; Adidas vest 349.95, Adidas leggings 699.95

 

Find your motivation

slogan activewear
Pro-Action racer-back tank top with built-in sports bra 299.95, Pro-Action shorts 249.95, Pro-Action trainers 349.95

Find your zen

Pro-Action sports bra 249.95, Pro-Action leggings 299.95

Be tough

floral-print gym clothesPro-Action floral-print sports bra 249.95, Pro-Action floral-print leggings 299.95 
slogan vests
Pro-Action slogan top 159.95, Pro-Action sports bra (2-pack) 279.95, Pro-Action sports shorts 249.95, Pro-Action trainers 349.95

Photography: Steve Marais/One League, fashion editor: Lee Hagen, hair & make-up: Suaad Jeppie/One League, model: Tynika-Ann/Boss

Celebrity travel style

Travel style is as important as street style. We look to Kim Kardashian for athleisure tips and Hailey Baldwin for military chic.
 Are you going away this festive season? Then look to the stars for the best in-transit style.
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Travel style might be about what you wear while in the most wondrous corners of the world, but it’s also about what you wear on your way there. We’ve rounded up some key travel-style trends served up by our favourite celebrities.

Athleisure

This is definitely the most popular travel-style trend. It is, however, also the trickiest of all to pull off. Athleisure is athletics wear worn as leisure wear, so it’s easy to hit frumpy instead of fabulous. A grey sweatsuit is a grey sweatsuit, right? Wrong. It’s all about fabric, fit and accessories. The celebs who have nailed the athleisure trend pair the laid-back look with the season’s hottest sneakers and high heels. And they don’t look like they are off to a workout. The trick to this style is finding a balance between what you’d wear when running a fabulous errand (meeting your stylist), having lunch with your influencer bestie or going to yoga. Kim K swaps between spandex tights and slouchy sweats. If you are going to try this trend, proceed with caution; it is super-easy to get wrong.

Military chic

I think we can finally call it: this look is timeless! Army-chic has been around since forever and it’s not going anywhere. Travelling in this look is effortless and cool, and gives off practical style sensibility. It says ‘look who’s in charge.’ It is versatile and can be dolled up in some tone-matching heels à la Hailey Baldwin. Throw on your camo and style it according to your personality. The only caution with this style is to watch out: your confidence might get a boost in ranking!
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Hat trick

Pop quiz: how do you transform a perfectly bland outfit into globe-trotting hipster chic in less than three seconds? Throw on a well-made black wide-brimmed hat and some dark round-frame shades. Done. It’s that easy. What makes this one of our fave travel looks is that it is an actual disguise. One can toss this onto a chilled jeans-and-T outfit and totally transform a normal ensemble to fab. Bey does this perfectly, rocking her hat with a red lip for maximum impact.

Afro chic

Like Maps Maponyane, turning to our beautiful home for travel regalia can never go wrong. This is especially standout when travelling abroad. The world has more than enough sameness in it and creating a little colourful change is a welcome breath of fresh air. We love how Maps makes use of African print and neutral colours; this creates an exciting balance of elements for the eye. Try this look with a brilliant head wrap or a printed blazer for a touch of home when you’re going away.

Let your luggage do the talking

There is more than one way to slay travel chic; if your outfit doesn’t do it, turn to your luggage and let it win the battle for you. Whether you lug a stylish trolley case or a carry bag with swag, luggage can make a loud statement, screaming: ‘I am going places!’ Somizi glams up the airport runway with some high-end leather luggage. Wherever wanderlust may take you next, remember, it’s not just where you go, it’s also how you look getting there!


By Nkgabiseng Motau

Summer style must-haves for men

These summer pieces will get you into holiday mode – from boat shoes to button up shirts, we have you covered.
If you’re heading to a beautiful beach resort this holiday with family and friends then you need a wardrobe to match. Update your look with these resort-inspired separates, ready to see you through summer in style.

BUTTON UP

Striped or plain, short-sleeved or long, you’re going to want to keep Stone Harbour’s light, easy-wearing shirts in heavy rotation all season long.

SHOP THE LOOK

SHORT ORDER

If you only wear one style of shorts this season, make sure they are chinos. Go for a classic pair or look to prints to add interest and dimension to your overall look. 

SHOP THE LOOK

YACHT LIFE

Take on the season in cool a colour palette and embrace a brighter blue for your summer chinos. Paired with a classic white shirt, it’s a cool, modern take on the nautical look.

SHOP THE LOOK

Photography: Paulo Sergio Toureiro/Hero, grooming: Renee De Wit/Gloss, model: Jacel/D&A, styling: Lee Hagen

How to shop better: tips from the expert

Edgars’ personal stylist and image specialist, Emile Samson, shares his insider tips on getting the most out of your shopping experience!
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When is the best time to shop and why? 

Only go when you’re in the right frame of mind. Don’t make your way to the mall if you’re in a rush and feel tired, moody, angry, sad, or even slightly upset. If you do, you increase the chance of missing out on the best deals or a memorable interaction with a sales associate. You really need sufficient time to take in all the new items that have just landed on the sales floor and investigate the current promotional offers.

 

And the best time of the month to embark on a shopping venture?

We always have something amazing going on in-store, so any time is prime time! New stock makes its way into stores regularly, so you should always be able to locate the item you’ve been eyeing, and in your size too.

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How can I save time in a store when I’m looking for something specific? 

The first thing to do is ask one of our helpful store associates. Remember that the first person you encounter may not handle the products directly related to your needs but they will be able to find someone who does. If you’re ever close to our Sandton store, book some time with me so that I can find specific products for you.

How should I dress when clothing shopping? 

Dress comfortably. I’d take it one step further and say wear something that’s not complicated. It’s much simpler to try on clothing if your own garments are easy to get out of. Think leggings instead of denim pants, a slip dress instead of a wrap-skirt for instance, or perhaps a T-shirt rather than a button-down shirt.

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What kinds of things should I be buying or looking out for on sale? 

Look out for the sales goods that have lots of units available on the shelf. This means that this style or this item of clothing is not as popular as others, meaning you’re less likely to awkwardly wear the same outfit as someone else at work or a Friday-night dinner. 

Any tips for making my dressing room experience quick and painless?

You need to have a good understanding of what silhouettes suit your body type, which will eliminate countless (frustrating) trips back and forth from the floor to the changing room. Also, try to stick to the fitting room garment quota, usually five or six, as that naturally edits down your list of items you’re going to put back 

What are the benefits of a personal stylist? Is this not something only celebrities need? 

Personal styling is not just for celebrities, I can assure you. You can benefit from an expert giving you dressing solutions, garment-fit advice and tailoring recommendations to help you shape and define your wardrobe and personal style. I do offer my services to celebrities, but through Edgars, you can book my services at no charge. Most of us have different dressing requirements during the week versus weekends. We just need someone to direct us on what type of styles, fabrics or garment details suit each occasion. This is where the Edgars personal stylist (that’s me!) is able to give you solutions to the personal challenges you face in your dressing room daily.


What summer staples must I make sure I have in my wardrobe as we head towards the festive season?  

First on the list is a great fragrance. If you like a scent that’s sweet and spicy you should check out Guerlain La Petite Robe Noire for women. Another must-have in this category is Tom Ford Vanille Fatale – a zesty offering for both men and women. If a spicy-floral is what your nose is after, try Chanel Misia for women and Christian Dior Fahrenheit Le Parfum for men. This summer, the crop top gets a makeover with button details taken straight from the top designer runways. Look out for this crop top advancement in Edgars stores too. The shoulder knot is also a popular top this season, making an appearance in our Kelso range – its asymmetrical shape is especially ideal for inverted-triangle body types. Also look out for bottoms that have ankle straps, which allow you to convert your straight-leg pants to tapered trousers. Cords, drawstrings and D-Rings are details on garments that will typify the SS18 looks in Edgars. But pick your detailing wisely; if you don’t want to draw attention to your ankles, for example, then avoid pants with drawstrings located at the ankle. 
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What’s better, online or in-store shopping?

Both are great for different reasons. In-store you will be able to feel the garment, see a true representation of its colour and whether or not it suits you. In-store you are also able to get expert advice on all of that. Online shopping is great for items you purchase time and again; for instance, I’ve been wearing Signature lace-up brogues for the past six months, so I feel very comfortable to shop for my formal loafers online. After all, you can always return what you bought online to an Edgars store closest to you.

Get your shopping game on with Edgars

Why Mickey Mouse stills rocks

Mickey Mouse celebrates his 90th birthday this year, and Edgars is celebrating in collaboration with Disney and you.

He’s the most famous mouse in the world and probably the oldest too – Mickey Mouse turns 90 this year. Join in on the fun as Edgars celebrates his big day!

What’s the deal?

Mickey’s debut appearance was in Steamboat Willie on 18 November 1928, and he’s been on a roll ever since. While his birthday has come and gone, the world’s favourite mouse will continue marking the milestone with a series of worldwide celebrations, including a primetime television special and the World’s Biggest Mickey Mouse Party hosted at Disney Parks around the world!

 

Where’s the party?

You can head to Edgars to join the fun! In a collaborative sponsorship between Edgars and Disney, we’re hosting a range of exciting events, including themed mall exhibitions at venues around South Africa. Visit Canal Walk between 16 and 25 November to get in on the action.
Mickey pocket Tee 129.95
Mickey Tee 149.95

 Mickey-adorned products will be available for women, men and kids, from comfy pj’s to fun graphic tees, along with exciting in-store instalments for a dazzling customer experience. Come and join the fun as Edgars brings this uplifting and heart-warming global event home.

 Mickey’s retail hall of fame

Mickey’s first appearance may have been on film, but it wasn’t long before he made his way into stores. In late 1929, Walt Disney was walking through a hotel reception in New York City, when a man approached him asking if he could put Mickey Mouse on a children’s pencil tablet he was making. Needing the $300 the man offered, Walt agreed. That tablet was the beginning of Disney licensing. It didn’t take long for Roy, Walt’s brother and business partner, to pick up on Mickey’s commercial potential and get to work. A young seamstress, Charlotte Clark, made the first Mickey plush dolls in 1930, and Ingersoll unveiled the cult classic wristwatch in which Mickey’s arms tell the time in 1933. Disney watches have been produced ever since.
Fleece dress 199.95; Minnie Bow dress 199.95; Mickey promo tee 59.95; Mickey special cap 59.95 & Mickey hoodie 129.95

 

Mickey and fashion are a match made in heaven

Disney’s design collaborations are all about creating beautiful pieces celebrating characters that tell beloved stories. Mickey has featured in a variety of high-end designer collaborations. In August 2011, haute couture jewellers Chopard launched a Mickey Mouse-inspired collection that included watches, necklaces, rings and bracelets. Fashion designers such as Dolce & Gabbana, Tommy Hilfiger, Anya Hindmarch and Marc Jacobs have collaborated with Disney on Mickey Mouse inspired clothing and accessory ranges. Mickey Mouse has also had a big influence in the design world, where designers such as Terence Conran and Ingo Maurer have featured him in their work. The mouse certainly gets around. 

Summer trends your kids will want to follow

Look no further than these childrens’ fashion pieces especially for the trendiest, coolest and most adorable kids out there.

It’s all about street style these days, and children’s fashion is no exception. Dress your kids in the trendiest outfits this summer.


For the girls

Sweet as candy – pastel shades, frilly details and playful denims take centre stage


SHOP THE LOOK

For the boys 

Hit the road with slogans and stripes, paired with edgy denims, to keep your boy stylish and street.



SHOP THE LOOK

Choose sunglasses that suit your face shape

We take style inspo from celebrities Rihanna and Hailey Baldwin to find the best sunglasses frames for the shape of your face.

Shopping for sunglasses is often more complicated than you bargained for, right? With all the various shapes and styles out there, it can be an overwhelming process. With the help of our fave celebs, we break down the frames that best suit your face shape.

Ray-Ban sunglasses for a square-shaped face
H.E.R wears round-framed sunglasses for her square-shaped face
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Round you go

If your face is square like singer/songwriter H.E.R, round is your go-to shape for sunglasses. Frames with rounded corners will soften the shape of your face, but they must be in proportion – the larger your face, the larger the frame should be.
Ray-Ban Unisex Clubmaster 1990

Rihanna in sqaure-framed sunglasses
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Prada sunglasses

Be a square

If your face is round like Rihanna, go for square/angular frames or wayfarers. The straight lines balance the roundness of your face. Try avoid round frames, as they mimic the shape of your face – smaller frames especially will make your face appear even more round.

Michael Kors
Hailey Baldwin in aviator sunglasses
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I heart you

Aviator sunglasses best complement heart-shaped faces like Hailey Baldwin (a.k.a Mrs Bieber). Unlike square and round faces, your heart-shaped face is best suited by shades that mimic the shape of your face. But proportion is key. Those with delicate, small features should go for smaller frames, while larger frames suit those with more prominent/dramatic features.

The best street style from African Fashion International 2019

South African fashion at its best! We round up the best street style looks from AFI Fashion Week in Cape Town.

The annual AFI Fashion Week took place in Cape Town over the weekend and we were there to capture all the show-stopping style both on and off the runway. 
One of the most coveted fashion events, AFI brings together the finest pan-African designers showcasing collections inspired by cultural values and heritage. The likes of MAXHOSA by Laduma, Ruff Tung, Doreen Mashika and Imprint ZA all dazzled us with on-trend animal print, glitzy textures, bold colours and intricate details. But the street style on display was what really caught our attention. From structured short suits, double denim, bold prints and ombre sequins, the FROW brought their A-game. Our photographer Melissa Cant captured some of coolest looks we’re crushing on. 

Images: Melissa Cant 

10 reasons Jonathan Boynton-Lee is a cool guy

Local celebs are always fun to follow on Instagram. We’ve summed up the reasons why Jonathan Boynton-Lee deserves your follow.

The actor, model and Top Billing presenter is anything but boring. Here’s why you should hit ‘follow’ on his Instagram.

Jonathan Boynton-Lee

 

1. He’s stylish and confident

 

2. He’s a people person who genuinely wishes the best for others

 

3. He’s adventurous

 

4. He promotes diversity

 

5. He’s not afraid of ageing

 

6. He is body goals

 

7. He’s a family man

 

8. He’s a lover of nature and an advocate against cruelty to animals

 

9. He gives for the sake of giving

 

10. He’s an artist


Who better to represent Edgars Men’s Fashion? Learn more about Jonathan and other Edgars creators of culture here

Big-bag girl in a little-bag world

Fashion blogger Nkgabiseng Motau discusses how her love for big bags is struggling in a world where mini bags are trending.

When it comes to handbags, bigger has always been better for fashion blogger Nkgabiseng Motau. But as she discovers, the allure of the compact bag trend is just too tempting to resist!

There’s a stylish new trend in town and, to paraphrase Queen Bey, I don’t know whether it’s a sweet dream or a beautiful nightmare. The cutest little bags in all sorts of whimsical designs that make any outfit look darling have popped up everywhere. Who wouldn’t want that in their life, right? Well, me, I guess. The trouble, you see, is that I like to haul it all, tote the boat, lug the rug. What I’m saying is that I like big bags and I cannot lie.
I’m the sort of person who takes everything everywhere, just in case. Even if I have reinforcements at the office or in my car. To me, it’s completely rational to plan for a sudden invitation to the town’s most glam event. Not that such a thing has ever happened to me, but I just can’t bear to be unprepared should the possibility arise. What if there is an emergency party at the office? What if Beyoncé visits a shopping centre near me and I’m in frumpy flats? I need a back-up plan for even the most far-fetched scenarios. I kind of see myself as a transformer – always ready to take it up a notch.
Christian Dior handbag

Perfectly practical

Of course, there are the more practical reasons for my big-bag penchant. For example, I like a bag that is spacious enough for my laptop, especially on days when I have meetings all over town. I don’t want to bore you with the details but the list of practical must-haves includes wet wipes, hand cream, a few lipstick options, sunglasses, perfume and sometimes even the book I’m reading. It’s not totally insane. I just like to be prepared.

This brings me to the problem with which I am confronted. And this is how it all goes down in my head: I need all the stuff I lug around, or at least I think I do. I can just hear Erykah Badu judging me with the words from ‘Bag Lady’, one of her sweet classics: ‘Bag lady, you gon’ hurt your back, carrying all them bags like that’. Well Erykah, I have a lot of stuff, okay!

Alright, I know it’s not okay. Especially not if I want to get my hands on one of those fabulously compact bags. I love them wholeheartedly but the truth, I fear, is that they’re just not the right match for me. 

Mini-bag trend

Three-item girl

When I first saw one, I fell in love so hard that even I toyed with the fantasy of becoming a three-item girl. You know? The only three items in her bag are lipstick, cellphone and bank card… maybe a tiny perfume or hand cream, if it’s going to be a long day. The thought made me shudder. I literally had a fashion meltdown. I began to have visions of myself stranded and without a pair of high heels in a queue for an important event with the bouncer giving me the eye of disapproval. Or in a meeting scratching inside my tiny bag for a notepad and pen. Or anywhere needing anything and not having it because I had to pack lightly. The thought sent chills down my spine. 

It was in this moment that I realised: wait a minute, I’m a lugger! Quick diversion: A lugger is what I call a handbag hoarder or someone who lugs around things they don’t need. I’ve been calling one of my relatives a lugger for years. Back to my moment of clarity: I realised right then and there that the tiny-bag trend might just be a divine intervention. A sign sent to save me from myself. Maybe Erykah is right. I am gon’ hurt my back and I do need to pack lightly. And so, tiny bag, I say to you, challenge accepted. 
cross-over body bag

Just a little magic

After much pondering, I came to the following liberating resolution. When it comes down to it, a bag should match the occasion as much as it does the outfit. What was I doing taking a laptop to a horse-racing event, anyway?

Perhaps the time had come for me to redefine what I saw as everyday essentials. It was almost like a trade-off with myself. If I want a pretty little bag to freshen up my look, then I’ll have to let go of a few things to freshen up my life.

Tote bags

Time to let go

There’s a little magic to these tiny beauties: they offer a chance to let go of things like that old lipstick that’s been sitting at the bottom of your tote for a year, a chance to be nimble and light. Nimble and light? That sounds like a version of me I could get behind – so in control, yet so easy-going. I love it. I’m changing my Twitter bio as we speak to include the above adjectives. What’s even more magical is that I have a feeling the literal letting go might come with some figurative letting go too, which is always a breath of fresh air.

Whether you’re a big-tote fan or a mini-bag collector, Edgars has the one for you.