Category: kids zone

6 trends your teen will love

Keep kids toasty warm this winter with layering pieces that are cosy and ever so easy to wear.


Crank up the heat in winter outfits that are cosy, easy to wear and bang on-trend. Layering various pieces gives these looks an edge, with shots of colour thrown in to brighten the dullest of winter days. Being stylish has never been so easy!

1. SPORTS LUXE: the sleeveless puffer

Pick out the perfect sleeveless puffer to add a warm and playful layer that can be removed if needed as temperatures rise during the day. Combine with seasonal favourites for an effortless look and add a sporty touch for a fresh dose of urban flavour.
New Wave puffer gilet 289.95 SHOP NOW; New Wave slogan top 89.95; New Wave rip-and-repair denim jeans 299.95 SHOP NOW; New Wave lace-up sneakers 249.95 

2. GRUNGE: the checked mini 

Your kids may have not been around in the ’90s, but they can still slay the trend. You don’t have to go totally Clueless in matching checks – instead, make a statement by keeping the focus on a checked mini, and complete the look by incorporating various textures, such as patent, knit and faux fur.
New Wave faux fur-trim puffer gilet 299.95; New Wave long-sleeved slogan T-shirt 89.95 SHOP NOW; New Wave checked mini skirt 149.95; Shelley socks 119.95; New Wave patent platform brogues 299.95

3. STREET SMART: the chambray shirt

The chambray shirt is a stylish layering piece that can be worn in many different ways. Wear tucked into jeans, tied around the waist, or buttoned up or down for a casual-cool appeal. It’s street-smart and hardwearing – perfect for kids on the go.
New Wave denim shirt 269.95 SHOP NOW; New Wave graphic-print T-shirt 69.95; New Wave denim jeans 269.95 SHOP NOW; New Wave graphic cap 99.95; New Wave lace-up sneakers 249.95

4. DRESS UP: the hooded dress

The hoodie dress trend has finally arrived. It’s the most effortless and comfortable item of clothing a girl can own this season. Not just for the skater crowd, this trend has now joined the ranks of the fashion conscious – and we’re all for it. Pair with tights and combat boots for a look that’s so hot right now.
New Wave hooded dress 179.95; New Wave checked-sleeve hooded dress 209.95; New Wave circle bag 179.95; Falke side-striped socks 59.95; New Wave combat boots 229.95

5. Army style: the camo tracksuit 

There’s no flying under the radar in camo this season – the pattern may be designed to blend in, but the style stands out. Add street-style cool to your look with an on-trend backpack.
New Wave camo hooded top 249.95 SHOP NOW; New Wave camo track pants 229.95 SHOP NOW; New Wave lace-up sneakers 249.95; New Wave backpack 229.95

6. Urban cool: The PARKA JACKET

Keeping the chill at bay and looking good is an easy task with the must-have item for winter 2019 – the parka jacket. Wear over a cute top for effortless, age-appropriate chic.
New Wave parka jacket 349.95 SHOP NOW; New Wave tracksuit top 199.95; New Wave ripped denim jeans 289.95 SHOP NOW; New Wave patent combat boots 299.95
Fashion direction & production: Brittany Penebre. Photography: Jacobus/Hero Creative. Styling: Rushana Burton
All items subject to availability. Prices may change.

4 must-have trends for girls this winter

Keep your little girl warm and cosy in fleece tops and lined jackets this autumn/winter.


Cosy fleece, lined jackets and soft knits will keep your kids comfy and snug as summer turns to autumn and temperatures drop.

1. Popcorn Fleece  

Fleece is the word in kid’s fashion this year. The trend gets an update with a fuzzy popcorn-like finish that’s fun, fluffy and super cosy. The animal hoodies add personality, and provide an extra layer of protection from the biting wind that sets in at this time of the year.

123 Toddlers popcorn fleece jackets 159.95 each

2. Knit Ponchos

These gorgeous knit ponchos will keep your little one warm in adorable style. The faux fur-trimmed detail is a chic and glamorous touch that she’ll get a kick out of.

123 Toddlers faux fur-trim capes 159.95 each

3. Textured Toppings

Playful, practical and pretty, this charming fuzzy bunny top ticks all the right boxes. It also provides plenty of room for movement; perfect for little girls who are always on the go.

123 Toddlers bunny sweat top 119.95; 123 Toddlers pompom-detail glitter sneakers 229.95

4. Parka jackets

The hooded parka is a must-have for cool, rainy days. Fit with fluffy faux-fur lining and a zip-up front, this outerwear essential will add a warm finishing touch to any outfit.

123 Toddlers parka jacket 229.95; 123 Toddlers fur-lined boots 99.95

Photography: Andrè Wepener/Pixel Lounge. Styling: Rushana Burton.

All items subject to availability. Prices may change.

VALENTINE’S OUTFITS FOR BOYS

Valentine’s Day clothes for boys from pre-school age to teens that will make them stand out from the crowd and revel in the day of love. 

Let your favourite guy participate in the playful romance of Valentine’s Day with clothes that fit the theme. These slogan T-shirts, red accents and denims will ensure he’s suitably attired for the year’s biggest day of love. 

Young Romantic

Dress to impress in an adorable slogan top teamed with denims and sneakers. Young kids love dressing to look the part, so he’ll get a kick out of the attention to detail on the day. Valentine’s Day is for boys too after all!

KDS denims 269.95; KDS colour-block top with slogan strap detail 89.95; KDS skinny jeans 70; KDS lace-up sneakers 150

Teen Scene

Valentine’s Day can be a little daunting during the awkward teen years, but the right look can go a long way towards boosting confidence levels and swagger on the day. Keep it chill with a layered golfer with pops of red and side-striped trousers. Don’t forget the shades!

New Wave shoulder tape T-shirt 139.95; New Wave denims 329.95; New Wave lace-up sneakers 180; New Wave golfers 99.95 each; New Wave fashion chinos 199.95


 Photography: André Wepener/Pixel Lounge. Styling: Rushana Burton

All items subject to availability. Prices may change.

VALENTINE’S OUTFITS FOR GIRLS

Valentine’s Day clothes for girls that will make them stand out from the crowd.

Most girls love an opportunity to dress up, but the way they choose to express their style on Valentine’s Day will depend largely on their age. Little ones will love fun, girly frills, while teens will take on a more fashionable approach.

Sweet Escape 

Hearts, glitter and cute accessories will put your little one in the mood for fun on this special occasion. Sweet and sassy is the order of the day!

KDS party dress 239.95; KDS heart-detail strap sandals 119.95; Girls Accessories 6-piece hair clips 69.95; KDS printed T-shirt 59.95; KDS jeans with headband 229.95; glitter bag 159.95

Sporting Love

Teens may prefer a more subtle approach to fitting the theme on the day of love. Sporting street style pieces like this cute two-piece hooded top and skirt, or a single red shirt and pinafore, will keep her style game high.

New Wave hooded top 169.95; New Wave side-stripe skirt 149.95; New Wave bow-detail strap sandals 99.95; New Wave slogan T-shirt 69.95; New Wave striped denim pinafore 299.95

Photography: Andrè Wepener/Pixel Lounge. Styling: Rushana Burton.

All items subject to availability. Prices may change.

3 awesome outfits for boys

Shopping for the new school year can be stressful. Get your toddler ready without the hassle, thanks to these slogan T-shirts and three cool outfit ideas from Edgars.

It’s a whole new year, and your little man deserves some new threads. Edgars has the best selection of slogan T-shirts, bright basics and cool sneakers to choose from.

The cool kid

He’s friendly and easy-going, and loves to express his personality with bright colours and a slogan tee. To get your little hype man ready for his first day on the playground, start with a bold backpack and build the look from there.

Badge detail backpack 199.95; 123 Toddlers slogan T-shirt 29.95; 123 Toddlers two-pack shorts 179.95; 123 Toddlers lace-up brogues 89.95

The future influencer

Your little one may be an introvert, but his clothes do all the talking necessary. Stick to a muted palette of navy and neutrals, and let the details steal the show – like this ‘awesome’ slogan T-shirt and some seriously cool kicks. Something cuddly completes the sensitive image.

123 Toddlers two-pack shorts 179.95; 123 Toddlers leather velcro booties 179.95; 123 Toddlers graphic-print T-shirt 29.95; 123 Toddlers elephant animal toy 299.95

The budding scientist

Your little boy is out of this world! He loves anything to do with space, science and machines, and probably wants to be an astronaut when he grows up. Get him a slogan T-shirt so the world knows to watch out for this Elon Musk in the making.

123 Toddlers slogan print T-shirt 29.95; 123 Toddlers two-pack shorts 179.95; three-pack Cars socks 79.95; slogan cap 89.95

Styling: Rushana Burton. Photography: Melissa Cant

All items subject to availability. Prices may change.

3 adorable playground outfits for girls

Shopping for the new school year can be incredibly stressful. Edgars has you sorted with three cute, clever outfit ideas.

Shopping for the new school year can be the most stressful part of January for parents. Edgars has you covered with three adorable outfits that will take your little girl from the playground, to playing princess later.

The ruffled princess

Ruffle detailing is one summer trend that isn’t going anywhere. Of course, a frilly princess dress isn’t always practical for the playground. Rather opt for items that incorporate ruffles subtly, for example on the hem or shoulders. These ruffled T-shirts are adorable and school-friendly. Add a bag and she’s set!

123 Toddlers ruffled T-shirts 39.95 each; 123 Toddlers two-pack leggings 89.95; Accessorize flamingo backpack 399

Queen for a day

Your little queen will slay all day in a regal palette of white and Champagne. Baby-doll shoes and a loyal subject (aka a sweet little soft toy) complete the look.

123 Toddlers baby-doll shoes 89.95; daisy dress 199.95; 123 Toddlers lamb animal toy 99.95

Flower child

Nothing brightens up a day like a splash of pink, a full tulle skirt and a flower crown. Sadly, as adults, we can’t really rock such an outfit on an average weekday – but your toddler can! Add a a pretty pair of ankle-strap shoes, and this gets our vote for outfit of the week.

123 Toddlers pink and grey dress 199.95; 123 Toddlers ankle-strap shoes 89.95

Styling: Rushana Burton; Photography: Melissa Cant


All items subject to availability. Prices may change.

4 benefits of getting back-to-school ready right now!

Like most daunting things in life, getting ready for the new school year is a task best tackled early.

While the kids have only just closed for end of year holidays, there are some real benefits to being ready for the new year school rush, now.
Getty Images and Shutterstock

Nelson Mandela famously said ‘It always seems impossible until it’s done’. Many parents feel this exact way when faced with the mountain of check lists, new uniform requirements and book wrapping and labelling that faces them at the beginning of a new school year. But, like most daunting things in life, back to school tasks are best tackled early, and piece by piece. 

Benefit 1:

Avoiding the long queues at school supply stores

Doing your school shopping in December means that the school supply stores will be relatively quiet (except for the other efficient parents winking at your brilliance as they walk past), allowing you to shop with less rush and frustration.

Benefit 2:

Taking advantage of festive season specials on school essentials

Many grocery stores have specials meant to appeal to the Christmas shopper, but those items are just as useful for back to school. You can stockpile on things like small fruit juices for lunch boxes, wrapping paper for school books (avoid the Christmas-themed kind and stick to abstract prints and patterns) and healthy snacks like nuts and dried fruit.

Benefit 3:

Make the book wrapping a part of gift-wrapping fun

The festive season is a time of exchanging gifts so there’ll be lots for you and the kids to wrap. Throw the school books into the mix and cover a few every day so that it doesn’t feel like a tedious exercise days before school opens.

Benefit 4:

Purchase Edgars exclusives while stocks last 

There are a number of school essentials that are only found at Edgars, making it worth your while to head to stores before others get the same idea. Bata Bubblegummers are casual shoes exclusive to selected Edgars stores. Playful, colourful and fun, these girls’ and boys’ sandals are kind to kids’ feet and durable, with slip-resistant soles scientifically designed for each stage of growth. What makes them even more fun is the fact that they are bubblegum-scented.

Boys with major street-style cred

The athleisure trend is here to stay, so why not kit your kid out in stylish active pieces for boys from Edgars. Gifting made easy.

Take your style cues from the streets this season and shop the best athleisure pieces for boys. As well as being stylish, this trend is comfortable to wear – making it perfect for after-school and weekend outings.
Pro-Action colour-block T-shirt 149.95, Pro-Action graphic T-shirt 129.95, New Wave longer-length T-shirt 139.95, New Wave colour-block T-shirt 119.95, Pro-Action melange joggers 299.95, New Wave side-stripe shorts 159.95, flatbill cap 169.95, Pro-Action taped side-stripe shorts 299.95, New Wave mesh side-stripe shorts 159.95, Pro-Action shorts 299.95, Pro-Action trainers 259.95, Pro-Action backpack 159.95, Pro-Action moon bag 129.95

1

Time to shine

A funky watch can really add a cool edge to your outfit – especially one with a sporty look which can transform a normal outfit to one that screams athleisure.
Kylian Mbappé photo: Getty Images

Cool Kids sporty digital watch 249.99

2

Sporty Backpack

Backpacks are super cool, and are essential for the holiday season, as well as super handy for school. Take a page out of Zayn Malik’s book and add a sporty backpack to finish off your look.

Puma active phase backpack 349.95

Zayn Malik photo: Getty Images

3

Loose Silhouette

A big trend this season – oversized or loose-fitting clothes such as T-shirts. Basically the bigger the better. Don’t let it drown you though, but don’t go for tight-fitting either. À la The Biebs.
Justin Bieber photo: Getty Images

Pro-Action reflective running shorts 159.95

4

Monochrome

Monochromatic looks are all the rage right now – especially when it comes to sporting gear. Pair a black and white sports vest with a pair of casual shorts to add the edge your outfit is looking for.

Pro-Action world champion vest 149.95

Michael B Jordan photo: Getty Images

5

Colour Blocking

This trend has already been around for a while and isn’t going anywhere fast. Look to cool dudes like Jaden Smith for some inspiration on how to colour block your athleisure wear.
Jaden Smith photo: Getty Images

Pro-Action active printed hooded T-shirt 179.95

Photography: Andre Wepener/Pixel Lounge, Getty Images; styling: Rushana Burton

All items subject to availability. Prices may change.

Summer trends your kids will want to follow

Look no further than these childrens’ fashion pieces especially for the trendiest, coolest and most adorable kids out there.

It’s all about street style these days, and children’s fashion is no exception. Dress your kids in the trendiest outfits this summer.


For the girls

Sweet as candy – pastel shades, frilly details and playful denims take centre stage


SHOP THE LOOK

For the boys 

Hit the road with slogans and stripes, paired with edgy denims, to keep your boy stylish and street.



SHOP THE LOOK

Activewear looks men and boys will want to copy this summer

The athleisure trend slid into our collective consciousness around 2012 and is showing no signs of slowing down.

This season’s active separates are graphic and streamlined, for a look that takes you from the basketball court to the street. Step up your athleisure game and shop our key pieces below.

Getty images

For the boys

Blocked colour and cool slogans on tees, tanks, and short sweats are the way to go. Printed drawstrings add that extra bit of cool.
Edgars fashion menswear puma adidas nike activewear kids boys Activewear looks men and boys will want to copy this summer
1. Pro-Action zip-detail T-shirt 179.95 2. Pro-Action drawstring shorts 149.95 3. Pro-Action slogan tank top 99.95 4. Pro-Action slogan T-shirt (styled back-to-front) 179.95 5. Pro-Action drawstring shorts 149.95 6. Pro-Action slogan T-shirt 129.95

For the men

High tech details on minimal designs seal the deal on style. Piped golfers, striped joggers, and a punchy primary palette bring together an adaptable look for staying active all summer.
Edgars fashion menswear puma adidas nike activewear kids boys Activewear looks men and boys will want to copy this summer
1. Puma joggers with side detail 699.95 2. Hi-Tec sandals 199.95 3. Signature silicone-strap watch 349 4. Pro-Action zip-detail joggers 349.95 5. Puma sports T-shirt 399.95 6. Puma sports T-shirt 399.95 7. Pro-Action golfers with shoulder detail 229.95 each 8. Adidas gym bag 449.95 9. Pro-Action golfers with shoulder detail 229.95 each 10. Pro-Action slogan sports T-shirt 199.95 11. Adidas trainers 899.95 12. Puma cap 249.95 13. Puma adjustable backpack 699.95 14. Adidas woven trainers 1299.95